The Wayback Machine: Electra was a rock musician managing her band in inner-city Sydney in the late 90's and, like most of her peers who were winging it in the cash economy unsure about ABNs and business practices, she struggled to find an accountant who understood how they were real businesses. So Electra studied accounting and tax law to build bridges of understanding between the creative industries and the mysterious world of tax and accounting.
In the last 20 years, Electra has empowered thousands of creative and innovative small businesses to operate legitimately with a clear view of their finances, and has grown three successful accounting practices.
Electra is Chartered Tax Adviser, Qualified Accountant and Digital Doyenne with decades of SME business experience. She holds diplomas and degrees in accounting, tax law, international tax, financial planning and, being a keen bitcoiner and web3 innovator, is completing an advanced diploma of applied blockchain.
In her spare time, she runs workshops in digital asset financial literacy for Digital Playhouse Foundation, the charity Electra co-founded in 2021. Electra regularly attends and speaks bitcoin and blockchain innovation events. She is also involved in professional DAO organisational research as a project lead and authorised representative, with Accountants On-Chain and Law-Fi DAO.