About the Electra Frost Team

We've never been a traditional accounting practice. We lead with timely advice based on accurate real-time financial data, to serve our clients on a minimum monthly basis rather than one a year. 

Our team is trained to immerse themselves in all areas of our clients' organisations. Our processes are designed to holistically support business owners to confidently manage their responsibilities and risks and achieve growth.

During the lockdowns of 2020, with leading edge digital systems and processes already in place for many years, Electra's team insulated hundreds of clients from the worst impacts of lockdowns with fast applications for government support. We shifted gears into management reporting and forecasting to help ensure business continuations and (for some) exceptional growth as the world opened up.

Since 2022, we're working with more businesses in the cryptocurrency and digital assets space as well as training other accountants and bookkeepers to support Web3 innovation.

As your Finance Team and Business Advisors, the Electra Frost Team share your entrepreneurial spirit and can help you scale your enterprise without the overwhelm.

About Electra Frost

The Wayback Machine: Electra was a rock musician managing her band in inner-city Sydney in the late 90's and, like most of her peers who were winging it in the cash economy unsure about ABNs and business practices, she struggled to find an accountant who understood how they were real businesses. So Electra studied accounting and tax law to build bridges of understanding between the creative industries and the mysterious world of tax and accounting.

In the last 20 years, Electra has empowered thousands of creative and innovative small businesses to operate legitimately with a clear view of their finances, and has grown three successful accounting practices.

Electra is Chartered Tax Adviser, Qualified Accountant and Digital Doyenne with decades of SME business experience. She holds diplomas and degrees in accounting, tax law, international tax, financial planning and, being a keen bitcoiner and web3 innovator, is completing an advanced diploma of applied blockchain.

In her spare time, she runs workshops in digital asset financial literacy for Digital Playhouse Foundation, the charity Electra co-founded in 2021. Electra regularly attends and speaks bitcoin and blockchain innovation events. She is also involved in professional DAO organisational research as a project lead and authorised representative, with Accountants On-Chain and Law-Fi DAO.

What do our team do for your business?

Not only can Our Team provide you with expert bookkeeping, they can also handle your accounting and tax tasks – all while utilising the latest technology and innovations to speed up your processes.

They help you manage cash flow, assist in strategic decision making and risk management and prepare more detailed and complete reports that enable you to make informed financial decisions about your business.

Our Finance Team and Advisors are Qualified Accountants with tertiary degrees in areas of Business, Accounting, Tax Law and International Taxation and are long-term employees of our business. They offer a far wider skillset than that of a bookkeeper or tax agent and provide CFO-functions with the capability to evolve along with your business, offering you:

Complete financial statementsStrategic advice & planningPerformance monitoring & analysis
Monthly  performance reviewsBudgets and forecast preparationPricing & profitability analysis
Control costsTaxation adviceATO & ASIC Compliance
Finance process reviewsCloud accounting & app adviceTraining & coaching 

Customer Testimonials

I have benefited tremendously from the services Electra Frost Advisory provides - they're an indispensable contributor to my business's growth. They ensure that all of our financial records are accurately maintained, leaving no room for errors or discrepancies. 

This newfound clarity in my financial records has saved valuable time and allowed for a more focused approach to business development.

They assisted us with thorough product costing analysis, meticulously analysing each product's production cost, factoring overheads and expenses. 
Armed with these insights, I’ve been able to make informed pricing decisions, leading to increased profitability and improved competitiveness in the market.

My business now operates with greater efficiency and profitability, allowing me to focus on expanding and exploring new opportunities. Their professional handling of bookkeeping, payroll management, product costing analysis, profitability, and cash flow tracking has proven invaluable in the growth of my business. I confidently recommend their services to fellow business owners seeking a partner in their pursuit of financial success.

  • Coco Reynolds. Designer and Owner - Marz Designs 

"Working with Electra and her team means I know my bookkeeping and accounting are done right. From the beginning, they streamlined my bookkeeping, BAS, and end of year tax accounting. The team is extremely knowledgeable and guides me on all aspects of my taxes and financials. This frees me up to focus on my business of publishing new books, and gives me great peace of mind."

Anna Hackett
USA Today Bestselling Author



"Their fabulous team has always looked after my affairs in a rigorous and systematic manner. I feel in great hands because they are knowledgeable, highly reliable and work prudently, yet striving for the best results. Their approach is modern and streamlined, their fees are transparent, and everyone goes the extra mile, providing precious peace of mind for clients."

Giordana Cocco

"Since Electra's team took charge of my monthly accounting, managing my finances has been a breeze. Their transparency is exceptional and their tax planning provides me with peace of mind and time to focus. With their top-notch responsiveness and efficiency, I've received invaluable advice in a timely manner. I wouldn't hesitate to recommend their services!"

Christopher Ferrie
Author and Director, Eigensystems

"Electra and her team have been an integral part of the journey of our business, including the growth we’ve experienced in the last few years. They ensure that our financials are always in good shape. I’ve also appreciated their time and patience when teaching us new systems and alerting us to better ways of managing our financial situation."

Monica Davidson
Creative Plus Business


"Working with Electra Frost Advisory on monthly accounting using Xero and cash flow tracking has given us real time data insights for our business which has informed our financial decision making. Accurate tax reporting means no surprises and our up-to-date records not only has helped in budgeting and forecasting but has helped us with applications for finance."

Wassim Bazzi
Bazzi Studios

Quality assurance

Electra, our Director, provides oversight, review and quality management of all our services to ensure standards of excellence are maintained. She also connects our clients to a unique ecosystem of technology service providers, legal practitioners, financial advisors, lenders, marketing experts and other specialists and professionals in her network. 

As members of The Institute of Public Accountants, one of three professional accounting bodies recognised in Australian legislation, alongside the Chartered Accountants Australia and New Zealand (CA ANZ) and CPA Australia, our team must abide by the Code of Ethics and APESB Standards for professional accountants. 

Continuous professional development is undertaken in taxation, software and best practice to keep our knowledge current in times of constant change. We understand the pressures that business owners operate under and treat your business like our own, utilising the best available accounting technologies to handle your work efficiently and carefully. As a client you can call our close knit team with any concern and we'll immediately work towards a solution.

Keen to chat?

We offer free 1 hour consultations to all new clients

Speak directly with a business advisor who will guide you step-by-step through the services needed to strategically transform your business model and boost profits.